Archive for the ‘Mass Art Production’ Category
Mass Production of Art – The Advantages and Disadvantages
Today mass production seems to be a prominent issue amongst artists around the globe. You could be an artist, or an art collector or just anybody with a general opinion about the topic of advantages and disadvantages of creating art production work. So let’s delve a little deeper into the topic.
Is mass production adding to the already increasing problems of artists around the world?
Originally posted 2010-01-13 14:18:00.
Standardizing Fine Art – Giclee
There are many hobbyists and amateurs in the field of printmaking who may claim to produce genuine giclee art prints, but don’t be fooled. In 2001, the Giclee Printers Association (GPA) was created to standardize and acknowledge true giclee printmakers. The purpose of the GPA is to outline industry standards and inform consumers. The GPA distinguishes professional printers from amateurs who are not accountable to any defined standard. GPA recognition provides artists and consumers confidence in the value of the product they are purchasing. Currently there are two designations granted to members of the GPA: TruDecor and TruGiclee. These are both trademark symbols of consistency and quality that the consumer should have confidence in.
Currently, the primary designation the GPA awards is TruDecor. Artists who display this trademark cater to the larger décor market of giclee art prints. To qualify as a TruDecor printmaker, one must meet four standards. First, the reproduction process can bear no evidence of the technology used to create it. Second, the printer must fully disclose the suppliess used in their art reproduction. Next, the printer must be the subject of a highly regarded reputation by their peers. And the fourth criteria asks the printmaker to swear by an oath that vows to inform their customers on TruDecor, and continuously showcase the TruDecor trademark wherever and whenever possible.
